The first famous brand products, such as French summer

All the Ralph lauren shop, advertising and product exhibition, the rigorous design, let a person look like the New England region, to a higher family research or sitting room. Presumably, this picture New England white elite for a walk, because americans agree with bone, appeal to the superior stratum of the potential consumers polo ralph lauren buy. In order to make clear the perfect product sex, Ralph requirements suits and pants, sportswear, and with matching ties, belts, bags and other products, on display in the store's reasonable position. He doesn't want a counter selling tie, another counter, he will sell all the customer is coat left stylist elaborate design overall impression. This exhibition concept, greatly improving the its products to customers, the taste is very attractive. In Ralph another marketing innovation women's shirt, he first add personalized mark--will be the symbol of the brand "in" flag seam shirt cuffs. Although this is just an eye-catching details decoration is given priority to, but then gradually become people accepted clothing marketing innovation.

The first famous brand products, such as French summer nai son, dior, yves st Laurent of high-grade dress is expensive, social consumption object is usually high beauty or big star. In the 1970 s, Ralph lauren, and, after that, the Italian Calvin Claire, walked out of a armani brand such as completely different senior clothing line in France, their target from wealthy celebrities, tuing to fashion the urban middle class. As the market is huge, Ralph, clothing designers, this is the concept of people: they don't get paper pen, measurement and scissors, also can ralph lauren pas cher create amazing profits. Precisely because of this effort. Ralph lauren, make his American leisure philosophy, to the polo ralph lauren pas cher world. Ralph will classical design style, the algorithm is simple, easy to ride the ball unlined upper garment therefore become household classic. Today, Ralph lauren has developed into has a complete series of brands, including some senior men's, women's, purple standard polo sport black label series waited more than ten deputy brand. But Ralph lauren I stressed: "I sell things, this is not performance is a way of life, it is a kind of attitude! T sets a reference to China on the inteational model, many people think of Lu Yan, who hit it big in Paris supermodel, is not consistent with traditional Chinese aesthetics. However, since the popular Lu Yan, the Chinese had to accept the "inteational norm children." In recent years, more and more Chinese models on the inteational T units in the major fashion weeks to play an increasingly important role. This is a cultural change, or market driven?